Top Financial News Site CBS MarketWatch.com Adds Backflip

Backflip's Service Integrated into Every Story Page, Allowing Readers to Save What's Important to Them with a Single Click

San Francisco, CA -- February 23, 2000 -- Backflip, Inc. (www.backflip.com), which allows users to easily create their own personal Yahoo-style searchable directory, today announced the integration of its service into the CBS MarketWatch.com site (http://cbs.marketwatch.com), the Web's leading financial news site, according to the December Media Metrix report.

With the agreement, visitors to the CBS MarketWatch.com site can save -- or "backflip" -- articles as they read them, and then easily find them again using Backflip's powerful organizing and full-text searching capabilities. The CBS MarketWatch.com site joins SF Gate, MP3.com, Redherring.com and UpsideToday.com as members of the Backflip Network.

"We're gratified by the reception the Backflip Network has received since it launched three weeks ago," said Tim Hickman, CEO and co-founder of Backflip, Inc. "CBS MarketWatch.com has readers who are hungry for information and analysis, and the free Backflip service helps those readers easily organize and search that information in a highly personal way."

"We think visitors to our CBS MarketWatch.com site are going to find Backflip's services are an ongoing asset," said editor in chief Thom Calandra. "With Backflip, our readers will rediscover important articles they've found on our site, and then come back to us for more."

In addition to providing an award-winning service to their users, websites in the Backflip Network can also learn what their users (in aggregate) find important on their site and on the Web as a whole. This feedback provides partners with valuable editorial and marketing insight based on what users find important after they've clicked to a page, rather than just the pure clickstream data indicating someone was there.

About Backflip, Inc.

Backflip, Inc. (http://www.backflip.com) is dedicated to providing individuals with their personal view of the Web, wherever they are on the Web. Backflip was founded in June 1999, by Netscape veterans Tim Hickman and Chris Misner. The company's investors and board of directors includes three prominent Silicon Valley leaders: Jennifer Bailey, former senior vice president of Netscape; Ron Conway, general partner of Angel Investors; and J. Neil Weintraut, general partner at 21st Century Internet Venture Partners. Headquartered in San Francisco, Backflip currently has more than 35 employees.

About MarketWatch.com, Inc.

MarketWatch.com (NASDAQ: MKTW) is an interactive financial media company, providing fast, relevant and accurate information via the Internet, television and radio to help people make and save money. The Company operates a network of leading financial websites at http://cbs.marketwatch.com and http://www.bigcharts.com. In addition to its comprehensive, real-time business news, financial programs and analytical tools, the Company produces CBS MarketWatch Weekend, seen on many CBS television stations. The MarketWatch.com editorial staff also provides business and economic reports to The CBS Evening News with Dan Rather and CBS News' The Early Show and reports daily on CBS Television and Radio Network news programming. MarketWatch.com also operates a financial news radio network via the Westwood One radio network. MarketWatch.com's financial news and tools are licensed in custom-designed formats by many of the Web's leading financial sites.

MarketWatch.com was founded in 1997 by CBS Broadcasting, Inc., a wholly owned subsidiary of CBS Corporation (NYSE:CBS) and Data Broadcasting Corporation (NASDAQ:DBCC.) MarketWatch.com is headquartered in San Francisco, with major facilities and bureaus in New York City, Minneapolis, Washington D.C., Los Angeles, Chicago, Boston, Detroit, Austin, Tokyo and London.
 

Contact Information:

Tim Mehren, Director, Corporate Communications
MarketWatch.com, Inc.
Tel: 415 733-0505
Email: tmehren@marketwatch.com

Chris Misner, VP, Business Development & Marketing
Backflip, Inc.
Tel: 415-226-5011
Email: chris@backflipcorp.com